Crumbling from Within: The Microsoft Dilemma


As the acquisition of Nokia underwent well towards the inevitable integration with Microsoft Corporation, investors of Microsoft came around with the notion of uncertainty as this move by the company can be a sign of growth. A manifestation of a growing fear of insecurity to attain a world wide dominant foothold on the changing market habits of people who prefer alternative products from alternative sources.

 Finalising the $7.2 billion Nokia acquisition next year, Microsoft hopes an added 30% product capitalisation to it’s already oblivious product inventory, sometimes criticised as an unsafe corporate move considering that Microsoft has already have it’s hands full in managing a broad range of businesses and a compulsive means of spreading its brand definition rather than focusing on brand reinforcement development.

 There were past disappointments and opportunities regarding investments of the company in the last ten years, including that of tablets, smart phones and search engines that has veered away from focusing on building a steady foundation rather that trying to collect unnecessary product establishments that are slowly corroding its integral foundations. It clearly shows that Microsoft’s insecurity towards emerging technology which has slowly redefined its consumer base preference.

 

Despite being a stable Technological Conglomerate which has on it’s laurels a game console, an operating system that holds 80% of all operating systems in the world, a number two Internet search engine (Google being the number one), a business software solution which include numerous applications suite and a major Web portal, it seems that it can’t get enough. Some see this as not a clear sign of stability but that of uncertainty as Microsoft tends to invest on all things it “perceives” as a potential product.

 As of lately, Microsoft has become some sort of “Frankenstien’s Monster”, as it tries to emulate characteristics of all that is currently considered a primary substantiated element of the Internet such as Google, Yahoo, Oracle, Apple, Sony and Nintendo. Microsoft is trying desperately to be one step ahead of all of these companies in the hopes that it can favour its own existence as many have started to veer away from its products. As of date, its present CEO, Steven A. Ballmer, has extended his notification of retiring from his post as CEO within a year from now due to the “undaunting” pressure exerted by its investors to “strengthen” its business interests in all of its products, which is too many for one man to handle.

 Microsoft’s “trembling knees” regarding its growing uncertainty of coming times can be clearly stated as Steven A. Ballmer announced a “reorganization” to “improve” its product movements. Business experts feel that Microsoft is putting more emphasis on its corporate business focus rather than its consumer focus where Microsoft’s humble beginnings came from, added that corporate and consumer interests don’t mix and has contributed to the company’s present state of dilemma. Since Microsoft is extremely protecting it’s corporate market, it can not do admirable changes to favour its consumer market, as the problem lies within Microsoft itself.

 Microsoft is not willing to split up its company from within, say, each category of product represented by individual CEO’s, and if in any eventuality the worst comes, it will surely lead to its downfall as a whole. Microsoft is trying very hard to have a stronghold on the world but people’s habits and preference towards product evaluation and perception have gone to radical changes over the last fifteen years or so, giving individual changes that have broken the Microsoft tangibility.

 As Microsoft tries to cope with these changes, so does the corporate bigwigs that try to steer Microsoft after the post Bill Gates era has ended. Too many products to handle with too many divisions to over see proper managing. As of late, Microsoft has already announced the end of it’s product support update for Windows XP. This came into light as a decision to further strengthen its support for the widows 7 and 8 OS. this clearly tells the truth of it’s deteriorating management dilemma.

 

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